However, the final decision on the cover belongs to the publisher, as they've bought the rights to the book. A cover needs to do a lot of things...in this competitive market, visibility is key, and an eye-catching cover can help with that. I read a lot of YA books, and I think this is especially important within the Young Adult Romance genre. There are so many absolutely breathtaking covers! And yes, I know the old adage about not judging a book by its cover, but gorgeous covers get noticed, and a reader can't consider a book unless they've noticed it among the millions of choices. The cover, or packaging, is one of the 5 "P"s of Marketing.
Which leads me back to my original degree--I have an MBA in Marketing. So with my third novel, I decided I'd step up and use it, along with what I've learned about the industry in the past 6 years, and take total control of DIVINE FALL. Yes, that means publishing the title on my own--a scary process. There's so much to consider and more things to learn. But it also meant I could design the cover from start to finish, and while it felt a bit overwhelming at first, I am so, so happy with the results.
Where to start? If you google "book cover artists", the results are mindboggling. So I headed back to my favorite place for inspiration, Pinterest. I searched "beautiful book covers" and went from there. And then I found her--the artist I knew I needed to have: here is a board of book covers created by Phatpuppyart. Every single one is stunning, in my opinion. I sent the initial email, and I described what I was envisioning for my new book's cover. Claudia and I decided to work together, and things moved very quickly from there.
|The linked hands|
First, I needed to pick out the pair of linked hands from a stock photo site. That was fun (literally) - I think I viewed every single photo of arms on depositphotos.com. I was able to compare them in a "lightbox"; I then picked out my two favorites and sent them to the artist so she could choose the one that would work best. I purchased the rights to use the one Claudia selected.
|Claudia's creation...I love the mystical|
quality, the vivid colors, and the
juxtaposition of light and darkness
Then one of Claudia's partners, The Font Diva, took over. Again, I got to look over the portfolio of covers and pick out fonts I liked. Once I sent in my choices, she designed the font for the title, author name, and added the floating feathers to bring in the Nephilim element. Again, I was blown away. So, so beautiful. Now that the formatting is done, she'll be creating the spine and the back cover, complete with more feathers and beautiful lettering.
|The finished product! The Font Diva added|
both the perfect font and the feathers, and I love
the colors and shading she used in the title